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Centrebet Affiliate Program Puts
Focus on Affiliate Feedback
Top
Australian betting brand Centrebet has cemented
the growth of its affiliate program by listening
to its publishers and implementing their feedback.
MONTREAL,
QC. October 10, 2008 – To improve service
to its affiliates, the Centrebet affiliate program
has announced that it has done away with negative
rollover. This new policy comes in response to
feedback from Centrebet affiliates and will help
increase the earning potential of Centrebet affiliates.
The Centrebet affiliate program is powered by
the Income Access affiliate software (http://www.incomeaccess.com),
a platform designed to enhance the marketing experience
of both affiliates and affiliate managers.
"We've
always worked hard to create a great program for
our affiliates," explains Michael Ciancio,
Centrebet's Affiliate Manager, "Yet we wanted
it to be the best. So we went out and asked our
affiliates what would make them happier."
The
resulting discussion brought up many positives,
such as Centrebet's excellent clickthrough and
signup rates and their willingness to work with
individual affiliates to create co-branded campaigns.
By showcasing Centrebet's logo and imagery alongside
branded elements for these affiliates' websites,
co-branded campaigns helped inspire trust in site
visitors and ultimately improved conversions.
Affiliates also urged Centrebet to do away with
negative rollover, and Centrebet listened. Now,
any negative commissions are reset to 0 at the
start of the next month, giving affiliates a clean
slate. Centrebet was pleased to do this as a way
to show appreciation for their affiliates' hard
work promoting their products, which include sportsbetting,
poker, casino, fixed odds games, and a full suite
of mobile applications.
"Our
philosophy is to work in harmony with our affiliates,"
says Mr. Ciancio. "They’re not associates;
they're team members. After all, their happiness
leads to our success."
It's
been a big year for Centrebet already, what with
the rollout of their first major offline campaign
and sponsoring the Newcastle Jets, the Cronulla
Sharks, and the Sydney Swans. Centrebet plans
to round out 2008 by implementing as much affiliate
feedback as possible to ensure their program is
second to none.
Centrebet
invites affiliates to contact them at affiliates@centrebet.com
with suggestions at any time.
The
Income Access software has been developed to meet
the specific reporting needs and to support the
day-to-day tasks of iGaming affiliate managers.
More than 20 specialized reports are now available
in the software. These include tools that help
with communication with affiliates, segmentation
of affiliate databases, and management of a program's
marketing tools.
About
Income Access:
A leading provider of affiliate marketing solutions
for the online gaming space, Income Access both
operates an affiliate network and offers unmatched
affiliate marketing software. Since 2002, Income
Access has emphasized long-term, proactive relationships,
and has partnered with over 60 gaming operators
and over 17,000 affiliates. Working closely with
affiliates and operators alike, Income Access
offers them the resources they need to succeed
in affiliate marketing for iGaming. To date, Income
Access has partnered with a variety of Sportsbook,
Casino, Poker, Bingo, Mobile, and Softgames operators.
CONTACT
INFORMATION:
Nicky Senyard
Income Access
514-849-8595
http://www.incomeaccess.com
About
Centrebet:
Centrebet International Ltd was founded in 1992.
In 1996, and in true pioneering style, Centrebet
was the first licensed bookmaker in the Southern
Hemisphere to offer online sports betting. From
humble beginnings, Centrebet has grown to offer
up to 4,000 international sports and horse racing
events per week, plus a growing list of online
games. With a client base of more than 300,000
customers from more than 110 countries, Centrebet
has grown to become a leading international online
betting and gaming company. Centrebet offers fixed-odds
betting on sports, entertainment and horse racing
events, as well as online gaming in state-of-the-art
poker and casino rooms -- and we're delighted
to say we're still growing.
CONTACT
INFORMATION:
Michael Ciancio
Centrebet Affiliates
affiliates@centrebet.com
http://www.centrebetaffiliates.com
Profiles
Centrebet
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